You walk into the cinema, find your allocated seat and you are ready to watch the highly anticipated, super, action-packed, latest release movie!

And then you realise….

…. you’ve forgotten to buy the popcorn!

Well a solution is ready to be launched this month across Hoyts cinemas around Australia thanks to Mastercard’s new technology ‘QkR‘ which will let you order cinema food & drinks from your seat using your smart phone!

This is a world first for this technology and it is interesting to see how new mobile payment systems are being used to create new shopping experiences.

To read more follow this link: http://newsroom.mastercard.com/press-releases/9737/

Are you excited about this new technology? What are your ideas for changing the way people shop?