I had a funny moment in a Lasoo meeting yesterday morning.

We were sitting around discussing various brands and products that appear on the site when someone mentioned a brand called Ed. Everyone was all “Ed who?” and I actually thought it had something to do with Ed Hardy. It took a couple of minutes (seconds) of mild confusion before it became clear that the brand is actually called “A Brand Called Ed”.

Ok, maybe it isn’t really that funny but for a Monday morning it was mildly amusing for about two seconds before the reality of the day kicked in.

It appears that A Brand Called Ed is a stationery and homewares line that’s available at Officeworks - and it really is very cute, and affordable.

My favourite is the A6 notebook pictured here, which is a bit of a bargain for $7.99. $8 to brighten up your working day is a small price to pay.

You can find Officeworks store locations and Officeworks catalogues here.

By Caroline Warnes