I’m not entirely sure what an Ultrasonic push-up bra is, but it sounds high-tech and therefore gets my seal of approval.

Well, actually, I suppose in the interests of not being lazy, I could find out more about it, so here goes. According to Lovable, the Ultrasonic push-up bra “fuses paper-touch Italian micro jersey together using heat, pressure and glue to create the ultimate smooth and flexible bra.” OK, sounds good to me.

What sounds even better is the news that Target has selected sizes of this nifty little number in white on sale for just $15 this week.

Considering the bra has an original RRP of $34.99, this could be one of those “run, don’t walk” to your nearest Target store type of situations.

By Caroline Warnes

If you’re looking for a Mother’s Day gift but don’t have time to get to the shops, then Lovable has free shipping at its online store until the big day (May 9).

Lovable’s new winter range is now available online, plus there’s a nice selection of sale items, so you should find something that catches your fancy.

Personally I’m getting a bit old and cynical for fancy underwear, so I would be more inclined to go for something functional, such as this moulded contour t-shirt bra.

$49.95 is the same price you’ll pay in-store, but with the free shipping offer, it’s far more convenient to shop from your computer.

Use the code “focship” at the checkout to claim your free shipping.

By Caroline Warnes