I’m pretty sure I stand alone in expressing my confusion and dislike of that Bonds ad with the girls playing patty cake in a gym in their underwear (you can watch it below).

Most other people I’ve spoken to think this ad is the best thing ever, particularly blokes, who tend to drop whatever they’re doing and run to the TV to gawk.

For some reason that I can’t quite put my finger on this ad confuses me and makes me uncomfortable. Maybe because the premise of the thing is just so damn stupid. I don’t get WHY this gaggle of young women is standing around in a gym playing patty cake. I don’t think I’ve ever played patty cake in the last couple of decades, and definitely not in my underwear. Actually I am so unnerved by this ad that whenever it comes on I have to switch the channel (or preferably leave the room to top up my glass).

Then there is my abject hatred of the underwear itself in this ad. No matter how many fashion magazines tell me that high-waisted underwear is a goer, I find the look repulsive. Weren’t we only making fun of nanna undies a few minutes ago? Well at least I still am.

Even when you’re a lithe 20-year-old like the girls in this ad there is still something slightly off about the look. All I can think of is how bad the VPL is going to be when you put pants on. And forget about it if you’re carrying any extra weight around your mid-section. Wearing these undies will only make you look like the Michelin Man.

By Caroline Warnes