In what is most definitely a massive coup for BIG W, local designer Peter Morrissey has unveiled his exclusive clothing and underwear collection for the retailer.

This collection should do for BIG W what Designers for Target did for its rival - bring it into the realm of fashionistas who might usually be hesitant to buy (or admit to buying) a party frock in BIG W.

This one isn’t just for the ladies, either - there is also a selection of men’s underwear in-store too.

Some of the dresses are really cute and perfect for summer - I love this blue dress, which is a steal at just $79.

Check out some of the other styles in the Peter Morrissey BIG W catalogue.

By Caroline Warnes